Back in the day, finding an HVAC installer meant opening a phone book and—like the commercials said—“Let your fingers do the walking through the Yellow Pages.”
Every year, updated Yellow Pages directories landed on doorsteps. A bible of A-to-Z solutions, it helped homeowners solve dozens of problems, including HVAC issues. Need an air conditioner serviced? Check the Yellow Pages for phone numbers of contractors. Need a furnace repaired or ducts cleaned? “Let your fingers do the walking.”
Fast forward to today. Homeowners with HVAC needs just pull out a smartphone and “google” for help. When they do, will they find you?
GOOGLE “NEAR ME” – HOW TODAY’S HOMEOWNERS LOOK FOR HVAC HELP
Experts tell us that even local shoppers begin their searches for help on their phones. Increasingly, they use the words “near me” when they search. This means they want immediate information and solutions.
If you aren’t listed on Google Business, some of the folks who need you and want you can’t find you. Here are eight reasons to make Google Business your best friend.
- Increased visibility - Listing on Google Business ensures that your HVAC shop appears in local search results when potential customers seek HVAC services in your area.
- Better local ranking - Your Google Business listing improves your shop’s search engine rankings, making it more likely for local customers to find you over your competitors.
- Access to Google Maps - Being listed on Google Business means your shop will appear on Google Maps, making it easy for customers to find your physical location and get directions.
- Showcase important information - Your Google Business listing allows you to display essential information like contact details, services offered, and customer reviews. These help potential customers make informed decisions.
- Customer reviews - Google Business allows customers to leave reviews and ratings for your shop. These build credibility and trust with potential customers.
- Cost-effective marketing - Listing on Google Business is free. You don’t need a big advertising budget to reach its users.
- Insights and analytics - Google Business allows you to track performance metrics and make data-driven decisions to improve your online presence.
- Competitive advantage - Listing on Google Business gives your HVAC shop a competitive edge in the local market over businesses who don’t list.
The good news? It’s easy to set up your Google Business listing right now. Just follow our three easy steps Google Listing Guide